DLC should be a no brainer for game companies.

Downloadable content should be mandatory in the marketing of all games in the future. If you want to keep your title alive for longer than 3-4 months, it is the best way. For example, Assassin’s Creed 2 recently put out The Battle of Flori. I loved Assassin’s Creed 2 and the thought of playing new levels or memories has my mouth watering. Even if it is for a short time until the next one, I will be there for every downloadable deal.

The mere adding money to a title and keeping money flowing into the game studio just makes sense. I pay $60 for the game and then every 3-4 months drop another $5 on a map pack or player skins = Cha-ching in their wallets. Even when the title goes on sale, newer players will buy the DLC to keep up with the already established community.

Zipper, Infinity Ward, Ubisoft, and Dice, should be  set up to maximize their customers playing experience. I hope they would do so. Like I said, I would plop down the cash every few months for new material on my favorite games.  If I know that a game, that I am interested in, offers good DLC, I would be more inclined to buy the game.